Top 5 Beauty Retail Apps in Germany Q2 2023 Performance

In Q2 2023, the top five beauty retail apps in Germany displayed diverse trends in downloads and active users. Here's an overview of their performance based on Sensor Tower data.

Douglas - Parfüm & Kosmetik saw a fluctuating trend in weekly downloads, peaking at around 21.4K in mid-April before dipping to 12.9K in mid-June. Active users showed a gradual decline from 113K at the end of March to approximately 103K by the end of June.

Vorherige Version Sephora experienced a more stable trend in weekly downloads, with numbers ranging from 5.3K to 10.5K. Active users remained relatively consistent, hovering around 54K to 57K throughout the quarter, with a notable increase to 60.7K in the last week of June.

flaconi exhibited a significant spike in weekly downloads in mid-June, reaching approximately 12K, up from a low of 3.8K at the end of May. Active users showed a steady increase, peaking at around 124K in mid-June, indicating growing user engagement.

GLAMOUR Shopping had an initial surge in weekly downloads at the start of April with nearly 48K downloads, before dropping significantly to below 100 downloads per week for the remainder of the quarter. Active users followed a similar pattern, starting strong with over 65K users and then declining to around 2.8K by the end of June.

Notino: profumi e cosmetici showed varied weekly downloads, peaking at 6.8K at the end of March and again at 5.1K in mid-June. Active users saw a steady rise, ending the quarter at approximately 14.6K, up from 13.5K in early April.

For more detailed insights and trends, visit Sensor Tower's comprehensive analysis platform.